Web Copywriting – The Basics

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Use this three point checklist to sharpen your web copywriting. Every time.

You need to produce quality content if you want your company to have a strong internet presence that generates business. It’s not enough to be the most qualified operator in your field if your rivals are hoovering up all the customers before they get chance to see how good you are.

Unless you’re lucky enough to have in-house writers you are left with two options: hire a copywriter or roll up your sleeves and do it yourself.

Follow these three simple rules to make sure your words deliver.


Rainbow Laces

Paddy Power shows betting can be a force for good with this powerful Rainbow Laces tie-up with Stonewall. It’s great to see the mischievous brand – which came up with the infamous Oscar Pistorius ad and the billboard of Jesus gambling during the Last Supper – following up their Amazon rainforest campaign with another advert encouraging positive social change.

The 5 Biggest Twitter Q&A Nightmares

Do you want to show the human side of your brand? The sense of humour of those in charge? Increasingly, one of the favourite ways is to take to Twitter for a live Q&A session. It can be brilliant PR for those answering questions, it shows transparency and gives a chance to know exactly what’s on consumers’ minds. Plus, the twitterati love a chance to make jokes in 140 characters or less.

But the Twitter Q&A should be approached with caution. Even the head of Twitter Dick Costolo – a pro in the arena of concise public messages – faced some uncomfortable questions when he took to the social media network this week with 32% of #AskCostolo tweets related to user safety, privacy and abuse.

With that in mind, we thought it would be a good time to count down the 5 biggest twitter Q&A nightmares: