Use this three point checklist to sharpen your web copywriting. Every time.
You need to produce quality content if you want your company to have a strong internet presence that generates business. It’s not enough to be the most qualified operator in your field if your rivals are hoovering up all the customers before they get chance to see how good you are.
Unless you’re lucky enough to have in-house writers you are left with two options: hire a copywriter or roll up your sleeves and do it yourself.
Follow these three simple rules to make sure your words deliver.
While Scots are both celebrating and commiserating, and the Union awaits the consequences of the referendum, we take a look at how ‘no’ lost its negativity and what copywriters can learn from the campaign.
We are delighted to hear that yesterday poet Kate Tempest was nominated for the Mercury Music Prize and included in the Next Generation Poets list. We’re in awe of this 27-year-old’s unrivalled talent. And not just because of our local bias (though we love having such brilliance in our neighbourhood).
Paddy Power shows betting can be a force for good with this powerful Rainbow Laces tie-up with Stonewall. It’s great to see the mischievous brand – which came up with the infamous Oscar Pistorius ad and the billboard of Jesus gambling during the Last Supper – following up their Amazon rainforest campaign with another advert encouraging positive social change.
Do you want to show the human side of your brand? The sense of humour of those in charge? Increasingly, one of the favourite ways is to take to Twitter for a live Q&A session. It can be brilliant PR for those answering questions, it shows transparency and gives a chance to know exactly what’s on consumers’ minds. Plus, the twitterati love a chance to make jokes in 140 characters or less.
Do you & Donald Trump have joint custody of the hair? You have it in the week & he takes it to the zoo & cinema at weekends? #AskBoris
But the Twitter Q&A should be approached with caution. Even the head of Twitter Dick Costolo – a pro in the arena of concise public messages – faced some uncomfortable questions when he took to the social media network this week with 32% of #AskCostolo tweets related to user safety, privacy and abuse.
Why aren’t death and rape threats a violation of Twitter’s abuse policies? #askcostolo