Durexperiment: chief copywriter.
App helping lovers discover great sex in four weeks. Promoted with a full social media campaign which involved 30 countries sending a couple to the Durex Lovers’ Academy in Venice. Working with Cake Ideas agency. More
Writing a series of newsletters to promote burn’s sponsorship of Lotus in F1. Working on press releases for burn Yard to launch the energy drink’s creative events. More
Sony FIT: chief copywriter
Working with creative Tom Morgan at Cake to create a social media campaign to emphasise the versatility of the Sony FIT. Sony fans vote for which image they most identify with, and create their own poses to win a Sony FIT, as the campaign runs across Instagram, Facebook and social networks. More
The Body Shop Heartmakers campaign: chief copywriter
Digital campaign to find brand ambassadors – ‘heartmakers’ who embody the core values of the brand. Fans illustrate how they feel about a chosen cause and upload it on Facebook, which is voted for by a judging panel and social media users. Working with Cake Ideas agency. More